Background Articles

Connective technology as a strategy for engaging youth

Youth participation in the electoral process is of great concern in Western democracies today. For many years we have known that young people are less likely to enroll to vote than older groups. There are many national studies which have attemptedto uncover the reasons why this is so and also look at what motivates young people to participate.

Enrolment and voting are behaviours which are normally associated with “active citizenship”, particularly if they are voluntary and not compulsory. Furthermore, in most discussions of citizenship voting is seen as a minimum requirement in fulfilling one’s responsibilities as a citizen, but it is not seen as the only activity which qualifies as citizenship behaviour  

Most researchers recognise that there are many political behaviours that can be included in the notion of “active citizenship” which are more community-oriented and policy oriented, such as volunteer work and other projects designed to eliminate community problems and youth finds ways of engaging with their ideals if they feel passion. 

Public-Democracy App bridges the gap  between various forms of political activity reported by Australian youth, and their intention to vote by reaching out through technology and forming relationships based on dialogue.

 4831,    08  Apr  2017 ,   The Politics of Now
Public Democracy


The Public Group is an organisation supporting elected representatives in their mission to be responsive to and informed about the opinions, needs and wishes of their constituents. The Public Group have developed and support the online platform Public-Democracy - cutting edge communication technology which can turn your database into a powerful tool for connecting with, engaging with and measuring your demographics and allow you to monetize your membership or fanbase.. The Public Group have acquired one of the largest databases (114 million verified users)  in the USA enabling access to over half the voting age population. Apart from it's primary focus of using digital connectivity technology to enhance the democratic process, the Public Group has identitifed a range of other channels in which their innovative product and Big Data asset can be utilized including sporting groups, unions and other large membership based organisations.


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